Tbh this is why it’s so important to get the UX right for apps like Bluesky. Because this network needs to attract normies, and “decentralization” is confusing af. This is why no one wants to use Mastodon.
Part of the problem for writers migrating from Substack is losing platform benefits and network effects. A real alternative must be more than just a publishing platform. It needs networks and communities too. (source)